So it's sort of the opposite of Field of Dreams, which often results in vaporware. Just because people come, doesn't mean they know what they want or know how to express a problem or need that could be solved and result in a viable product. It's a big risk to gather people using a human interest story in order to sell them that you haven't made, or really formulated yet. Is your story compelling enough to keep interest long enough for you to build and launch a product? How will you find the time to keep them engaged while building the product? You may well luck out, and if you do that's great for you. But it doesn't make it a good idea.
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