Would highly suggest listening to the "How I built This" podcast[1] with the peleton founder John Foley, really great story with usual tech themes like doing things that don't scale and finding a niche but loyal customer base and expanding organically.
I was shocked at how successful he described their mall marketing!
Rough quote from when I listened a week or two ago:
"If I could get someone to ride the bike, there was about a 50% chance I could get them to buy it"
Also rough quote:
"People would ask what would happen if we went out of business. Since it was a subscription, there was an annuity value in keeping the platform going. Whoever ended up with our assets after a bankruptcy could use those revenues to spin up an instance of AWS to host the videos. I had a whole line ready to go about it."
froindt|6 years ago
Rough quote from when I listened a week or two ago:
"If I could get someone to ride the bike, there was about a 50% chance I could get them to buy it"
Also rough quote:
"People would ask what would happen if we went out of business. Since it was a subscription, there was an annuity value in keeping the platform going. Whoever ended up with our assets after a bankruptcy could use those revenues to spin up an instance of AWS to host the videos. I had a whole line ready to go about it."