[piecu]

Not for google. They want to kill links.

[b3kart]

Which would be ironic, given their whole business has been built on following links and keeping track of what links to what.

[jakeogh]

More accurately, they want to keep you in their garden. Not knowing it's happening would be advantageous for the goog.

[ehnto]

What do they intend to replace them with?

[v7p1Qbt1im]

Pretty sure it would still be links behind the scenes. The argument is only for user-facing links to „get simpler“ on the basis of links with tokens and whatnot being to complex and easy to get phished with. Don‘t forget, in Googles vision everyday users won‘t interact with keyboard/mouse or similar in the not too distant future. It‘s all Assistant and device-agnostic ambient computing.

[gatherhunterer]

As far as I know they have not proposed a replacement, only an intention to come up with one.

[kalleboo]

AOL Keywords

[sushikokk]

Bying ads from Google, only way to get traffic soon.

[splatcollision]

Javascript!

[Moxdi]

Wait what? What did I miss?

[piecu]

Sample link: https://www.wired.com/story/google-wants-to-kill-the-url/