[sowhatquestion]

This is the Soylent hypothesis. "Processed food" as such is not the problem—it's processed food used as a delivery vehicle for as many addictive sugars, fats, and simple carbs as possible. I would guess that the bad kind of processed food is much more common because it's both easier to make and more profitable (flour is cheap; oil is cheap; protein is expensive).

The same hypothesis (that we can reclaim the idea of processed food for nutritionally complete foods) is also on display in a product like Vite Ramen which explicitly patterns itself after a nutritionally dubious staple food (i.e., instant ramen). I would expect to see more startups in this space in the next few years.