[will_brown]

>I don't think these are Google's customers or users.

Think about how both yelp and TripAdvisor both built out their websites to comply with Google SEO rules (for organic search) and used Google AdWords (to pay for keyword ads to drive traffic and convert sales).

Google used their market dominance to learn everything about these markets and created competitors to both yelp and TripAdvisor. Google’s spin off companies then bid up the same adword keywords (so where yelp and TripAdvisor May have paid $1/click now google is bidding them up to $2 and these businesses can either pay or lose out to these new google businesses).

Google shouldn’t be able to use their market position to enter new markets in order to drive up costs to their existing ad customers and ultimately the end users.