[CyrusL]

In my experience as a Cameo customer, the videos are received very well as a gag gift. "OMG, I can't believe you got them to make me a video!"

To me, the open question is if the novelty factor will wear off. I don't think I would ever get the same person a second Cameo. I'm not even sure if I would keep buying Cameos if the service was well-known. A big part of the gag is "How did you pull that off?!" Maybe there are enough birthdays that it just doesn't matter.

[chris11]

I think Cameo a really cool business idea.For me it would mostly be a gag gift, but I definitely think it's sustainable. It gets creators in front of their fans, and lets their fans send money directly to them. I see comparisons between Cameo, YouTube, Patreon, and Twitch.

[jaredsohn]

Also wondering if deepfake could eventually disrupt them

[giobox]

Surely no one actually cares all that much about the video itself? The novelty is the fact the actual celebrity took some time to do something involving you or someone you know.

You can already happily Photoshop a hugely convincing signed celebrity photo, I don't see people who want such things affected by this or feeling the real thing is worth any less. Giving someone a deep fake as a gift or novelty would feel somewhat strange/hollow.

[mc32]

Without an explicit license from the celebrity that likely would infringe on image or likeness of the celebrity and not be protected by fair use.

[sonnyblarney]

The more disconcerting problem is, even if it's a trend and not a fad ... there are still valuation problems with this.

[mi100hael]

Based on what? Celebs & pop stars are already getting paid millions per year to speak/play at private events. Commoditizing that market and making it accessible on a variety of platforms at a variety of pricing tiers is going to bring in a ton of money.