[StephenCanis]

This also opens up the opportunity for a lot of lifestyle businesses. It may, at first, seem like a major downside having a venture backed startup competing directly with you. However, they are likely following an all or nothing strategy and there is a chance they go bust.

If they end up closing down or pivoting they have helped to create the market and all their users will be looking for an alternative.

[codesushi42]

Completely true, Pinboard is a good example in regard to Delicious going bust.

[duxup]

I wish there was a way to know about ... what followed, I was wondering what happened after Delicious just sort of rotted away.