[quizotic]

This is Dan Abadi we're talking about. More importantly, the points he makes are important, clear and true. If that causes heartburn for Vendor A and pride for Vendor B, that's secondary. The primary goal is to help users of distributed database systems understand the kind of trouble they can encounter with anything less than strict serializability.

NB: there are important applications where correctness in specific situations is not paramount. Double-click and ad-serving companies in general are more concerned about speed and throughput and are generally willing to have approximate correctness. Strict serializability isn't a universal value, but it's good to know about when you DO care about the kinds of anomalies Dan illustrates.