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Not sure why people are suggesting shadow-banning doesn't work. Shadow bans have existed for a long time, already. Message forums and MMOs have used this method to deal with toxic community members and it has already shown to be successful.

The way they measure the decrease in toxicity is based on support tickets. When organizations implement this feature, a reduction in complaints means they don't require as much support staff to deal with it. It saves them money.

The logic behind it is simple: Toxic community members want a voice to be heard. This method sends players the message that if you post something offensive or unwelcomed, it'll be voted down and no one will see it.