[eeeeeeeeeeeee]

“Kellogg’s secret research to make cereal taste better”

“Tesla’s secret battery program”

Neither has negative connotation to me.

Like you said, I think it’s because Facebook regularly acts unethically in public view. Anything they do in secret or private will be viewed with even more suspicion.

[ilovetux]

I cant explain it, but

> Kellogg’s secret research to make cereal taste better

to me, this sounds negative

> Tesla’s secret battery program

to me this does not sound negative.