[darkpuma]

> " The fact that this isn't a difficult problem to solve is the strongest indication that A) YouTube knows exactly what's going on"

It may also be the case they're totally incapable of doing it right, despite trying their best. I'm not sure that possibility really changes the situation though; either way the outcome is not quality entertainment for kids.

[pbhjpbhj]

If they can't target ads, what exactly can they do? That's their entire raison d'être surely.

[darkpuma]

It may be the case that they do it with sufficient accuracy to stay in business, but insufficient accuracy to provide quality content streams for children.

My above comment seems a bit unpopular, but I really don't think youtube is deliberately trying to show inappropriate content to kids. I think it's happening despite their efforts to do something about it. In other words, they are trying and failing. Maybe I'm giving them too much credit, but you've got to remember a lot of youtube employees have kids too.

[cm2012]

FB is good at behaviorally targeting ads. Google is good at at search ads (90%+ of revenue). Google sucks at behavioral ads. Source: I manage lots of ad spend for many companies.