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mevile | 6 years ago

> That choice boggles the mind.

Serving ads is hard when there's porn on the site.

discuss

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stcredzero|6 years ago

If you've got porn on a domain, it doesn't matter if you show ads on porn or not, it doesn't matter if you require age verification, nothing you do will likely matter.

What if there was a way to "ban" something by changing it's domain? What if there were two web apps with a linked backend? Let's say:

    tumblargh.com
    tumblarghR.com
When something is "banned" from tumblargh.com, it remains on tumblarghR.com, which is otherwise a mirror of tumblargh.com.

TremendousJudge|6 years ago

isn't this what 4chan did with 4channel.org?

blobster|6 years ago

How about Imgur? And Reddit?

CydeWeys|6 years ago

Reddit runs its own ad network.

And has famously had issues monetizing itself.

coldtea|6 years ago

That boggles the mind as well. The purpose of an ad is to be seen. Whether it's seen next to porn should be irrelevant.

I guess, because prudery.

nopriorarrests|6 years ago

>Whether it's seen next to porn should be irrelevant.

It does not work that way. If some average person sees some brand advertised on WSJ and FT, and another competing brand on PornHub he will attach more 'premium' value to a first brand, and will pay more for owning product from this brand. It's only normal and a part of human nature.

People enjoy content from PornHub, but they want to be associated with something advertised on WSJ/FT/NYT/etc. People want to signal status, not just own a good stuff.

mbreese|6 years ago

A great deal of advertising revolves around "brand awareness". You may not be selling a particular product to the consumer, but keeping your brand in the mind of the consumer. Understandably so, not all advertisers want their brand associated with adult content.

Where an ad is seen can be just as (if not more) important to the advertiser as the ad itself. So, if your site serves up adult content -- you can guarantee that companies with large ad budgets won't be buying ad space.

irq11|6 years ago

Big brands (i.e. the only companies with budgets that matter) are violently opposed to being associated with anything that might degrade their brand. It isn’t surprising, and it has nothing to do with morals or prudishness.

They are equally put off by pirated content, for example.

Kye|6 years ago

Big brands with the big ad budgets tend to be run by or depend on sales to socially conservative people.

See this line from the FAQ on Automattic's ad service:

>> "The ads tend to be broad national campaigns, rather than targeted local or topical campaigns. We have found that the broad campaigns pay better. That said, visitors from countries outside the US and Europe will often see targeted local ads."

https://wordads.co/faq/

Companies like that have to think about sales everywhere, not just in places with progressive views on sex.

8ytecoder|6 years ago

As long as content is flagged and companies can block their ads from content they find objectionable it would’ve been fine.

IshKebab|6 years ago

Use a different domain then?

CydeWeys|6 years ago

This does seem like a stupid simple solution. tumblr.com can continue being SFW, and then there'd be nsfwtumblr.com (or whatever) that contains "the good stuff". Retain account name uniqueness across both domains.

jjeaff|6 years ago

That doesn't seem to stop Twitter.