[Scott_Helme_]

As the organisations that stand to benefit financially from selling these indicators, perhaps it's CAs that should invest in the research? CAs seem to constantly point at the browsers as the party responsible for doing that research, but I don't see why.

[nailer]

Totally agreed CAs dropped the ball on research too. It's not an either/or thing: browsers makers need to ensure their security UX helps people understand what they're connecting to and CAs need to do the same and additionally ensure their verification processes are robust.

[Scott_Helme_]

But, didn't browser vendors do that and that's why the EV indicator is being moved to a less prominent location?..