[ksun]

You're right on both counts. The company started approximately 9 months ago, focused on different ideas in the relationship management space; traction prior to YC was minimal.

The plan to grow the userbase is content marketing + advertising as we figure out unit economics. The plan to make money is to charge $7.99/month for the product. Market size estimates this early are tough to get right, but we believe anyone who uses LI (645 million users) can manage relationships better with Dex.