[somepig]

What benefit do you provide over the Indian place down the block with similar or even cheaper pricing? These prices are absurdly expensive even for us overpaid tech folk.

[perspective1]

I had the same thought before seeing how excited many of the commenters here are about it! I guess the market exists and we're just not in it.

[sohamsankaran]

Our main differentiator is specifying the macronutrients and allowing you to pick between different macronutrient profiles. You're not likely to get that at your local Indian place.

[personjerry]

$12 per meal is "absurdly expensive"? I think it's comparable to eating out.

[knubie]

$12 for 500 calories is very expensive. For a typical 2500kcal diet that's $60 per day.

[GordonS]

For a spinach curry (saag or saag paneer), yes, $12 is very expensive.

In my local asian grocery store, they stock a lot of vacuum packed Indian meals, all of which have nothing "dodgy" in the list of ingredients, and all of which are actually really good - they cost the equivelant of around $2.5 each.

My local Indian takeaway restaurants sell saag paneer for around $4 USD.

[somepig]

I mean... that's my point. I can plan ahead and pay $12 to have something delivered and then heat it up myself, or I can pay $12 to pick it up already hot and ready to eat, on demand.

[jakear]

Yep, and no tip, drink overcharging, etc.