Sega Brings Awkward Fun to the Restroom

[_ouxp]

No mention of "You're in Control" from MIT Media Lab, the clear intellectual predecessor.

http://web.media.mit.edu/~hayes/mas863/urinecontrol.html

[nervechannel]

Also a friend of mine built something similar for an art show a couple of years ago:

http://riccarvalho.com/project/global-warming/

Not sure if it was inspired by the MIT thing.

[ThomPete]

Two favorites parts

It's called the Toylet and has an USB for storing highscores.

[jcl]

Just what we need... a new way to get infected via USBs. :)

[powrtoch]

Not to take away from the brilliance of this, but is it actually a good idea to encourage people to pee as hard as possible each time they use the restroom?

[iwwr]

Doing that will make you run out of fuel before completing the objective.

[UrLicht]

...or to wave it around all over the urinal whilst trying to clean virtual graffiti? Seems like you could turn something like this http://www.toiletmarksman.com/toilet_fly.php into an ad platform too and keep the floor and surrounding walls a little cleaner.

[wybo]

Combine this with customer RFID tags and an hourly free drink for the strongest/biggest pee-er in a club, + optionally a public score-board, and sales might skyrocket...

Interesting concept, and it might work better than salted peanuts...

[umjames]

Would you really want your pee-ing prowess shared publicly? I can't imagine that would impress anyone worth impressing.

[brianmwang]

There's a reason I've always called Japan the #1 exporter of weird.

[johnnybgoode]

This is one of those things that can amuse, impress, and horrify you all at the same time.

[yread]

I saw a small football on a line and a goal (to which the ball could be pushed) in a couple of bars. I guess this is the next step

[davidw]

As an added twist to the title, "sega" is slang in Italian for masturbation.

[umjames]

So does Sega change their name when marketing in Italy?

[newt]

Me and friends used to play that game. When we were 8 years old.

[Tichy]

"making ads personalized"

At least I won't get any ads for "member enhancements" anymore :-) :-) :-)