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Apple Card can be damaged by wallets and jeans

60 points| jfk13 | 6 years ago |bbc.co.uk

101 comments

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[+] gourou|6 years ago|reply
A few weeks before launch, Steve Jobs replaced screens on the iPhone because they would get scratched too easily. You don't see this level of care anymore.

> For weeks, he had been carrying a prototype of the device in his pocket.

Mr. Jobs angrily held up his iPhone, angling it so everyone could see the dozens of tiny scratches marring its plastic screen, according to someone who attended the meeting. He then pulled his keys from his jeans.

People will carry this phone in their pocket, he said. People also carry their keys in their pocket. “I won’t sell a product that gets scratched,” he said tensely. The only solution was using unscratchable glass instead. “I want a glass screen, and I want it perfect in six weeks.”

https://www.nytimes.com/2012/01/22/business/apple-america-an...

[+] dillonmckay|6 years ago|reply
They showed Steve!

Now phones can’t fit in pockets, especially with other items.

[+] wodenokoto|6 years ago|reply
> You don't see this level of care anymore

He also released several iPod's when easily scratched colored coating ...

I still think he changed to class for the feel, not the scratch-resistance.

Also, Steve was heavily involved in the search of glass strong enough, so it wasn't just him saying "Go get me glass! You have 6 weeks, I'll be waiting!"

[+] suzzer99|6 years ago|reply
Apple Card may suddenly accelerate to dangerous speeds. If Apple Card begins to smoke, seek shelter and cover head. Do not taunt Apple Card.
[+] NotSammyHagar|6 years ago|reply
Still legal in 13 states, just like happy fun ball!
[+] gamedna|6 years ago|reply
Press release: Belkin releases CCARDFORCE InvisiGlass Ultra Screen Protection for apple card. $399.

THE NEXT GENERATION OF CARD PROTECTION InvisiGlass Ultra delivers screen protection like no other. Ultra-premium glass is chemically engineered to be even stronger than tempered glass. This added strength allows it to be precision-cut so thinly that it delivers a flawless purchasing experience. The top layer of the card protector is proven in testing to provide the highest level of scratch protection available, to keep your Apple Card looking and functioning like the day you brought it home.

[+] notjustanymike|6 years ago|reply
I'm pretty sure Apple is just fucking with us at this point.

- They designed a $1000 phone that shatters when it's dropped.

- A keyboard that fails after a single crumb.

- A card that fails in jeans and leather.

I'm pretty sure they're aware of the real world, and intentionally building in the opposite direction as part of some great cultural experiment.

[+] somesortofsystm|6 years ago|reply
Honestly, I'm coming to the conclusion that a lot of the designers of these kinds of devices do not in fact live in the real world.

But then I wonder if the world I define as real, is really not just make-believe..

[+] jsgo|6 years ago|reply
Are there cards that don't?

I don't remember specifics as to what was making this card special (think it had something to do with financing), but I'm pretty sure the physical cards durability wasn't one of them (would've probably eye-rolled pretty heavily if so).

[+] stunt|6 years ago|reply
No one is concerned about durability of these cards. It's just funny that Apple has a "How to clean your Apple Card" guide for it. Credit cards and titanium cards aren't something new. Asking people to "gently rub their credit card with a soft cloth regularly" is laughable.

https://support.apple.com/en-us/HT210399

[+] donkeyd|6 years ago|reply
No, but there are no other cards produced by Apple. Now that Apple has a card, people have to complain, because Apple.
[+] delinka|6 years ago|reply
I think the issue here is the definition of "damage." Think about this from a design company's perspective. They've designed a Beautiful Looking Credit Card. A credit card typically takes scuffs, scratches, wear and even tear from everyday use - wallets, pockets, bags and purses. You put the Beautiful Looking Credit Card in those places, and it'll get scuffed, scratched, worn, etc, just like all the others. But now, because it's designed as a Beautiful Looking item, customers are more likely to complain.
[+] kuu|6 years ago|reply
I mean, they made it to be "resistant". Now it's not...

The Apple Card is a relatively plain matt white credit card made of titanium, which was designed to stand out against other credit cards.

[+] nickthegreek|6 years ago|reply
I wish they had some photos of the damaged cards. It's not like they have to hide the cc#. I have one coming soon and would like it to stay nice and fresh. I remember getting my first debit card from a local bank back in the 90s and it came with a protective paper sleeve which most people promptly discarded. That sounds like a simiple solution to this problem.

amazon has a pretty big selection. https://www.amazon.com/s?k=credit+card+sleeve

[+] appleiigs|6 years ago|reply
You want a case for your iCreditCard? That's what a wallet is, but it's not compatible with wallets.
[+] delish|6 years ago|reply
I have a leather wallet. What material should my wallet be made of?

Apple's page says: Store your titanium Apple Card in a wallet, pocket, or bag made of soft materials.

What is soft wallet material other than leather?

[+] ceejayoz|6 years ago|reply
"Damage" is a bit of an overstatement.

The white will get discolored. I've got an all-white card from Simple, and yep, it's all scuffed up from my wallet. Who cares?

[+] rtkwe|6 years ago|reply
The Simple card isn't supposed to be a status symbol/flex though. The Apple card is very much intended to stand out and part of that is it's all white color.
[+] verletx64|6 years ago|reply
I agree that damage is going overboard language wise, however, that’s what happens when the card itself is supposed to be designed to be distinctive. Anecdotally I’ve had people express interest in it because it looks nice.
[+] epaga|6 years ago|reply
Apple cares, which is why they wrote the support page article - they'd like users of the Apple Card to keep their cards pristine and white.

Ironically, it's this level of "caring" on the support page that is now causing them to be mocked (for good reason, I might add).

I do wonder if Ive leaving the company will cause this particularly perfectionist streak of Apple to die down a bit over the next few years. Wouldn't hurt, I think.

[+] airstrike|6 years ago|reply
From Apple's Support Document on these cards:

"Some fabrics, like leather and denim, might cause permanent discoloration that will not wash off."

Good think I use a money clip. Oh, wait

"Store your titanium Apple Card in a wallet, pocket, or bag made of soft materials."

I guess the solution is to buy a suede wallet to hold just the Apple card. Can't believe they haven't added that to their accessories...

https://support.apple.com/en-us/HT210399

[+] heavymark|6 years ago|reply
Or put in another way, credit cards can be damaged by wallets and jeans. Apple recommends best ways to care for your credit card. I don't think the Apple document means their card is more susceptible to damage, if anything I imagine its far less so that plastic, but unlike other card companies who don't have to tell customers the obvious like other objects can scratch an object such as a card, apple has to since unlike other companies, apple knows people will immediately try to put it through stress tests because apple x product has x issue gets lots of ad views compared to other companies.
[+] ortusdux|6 years ago|reply
They had to make it white. You can adjust the thickness of the oxide coating on titanium to refract a wide range of colors - just not white.
[+] ceejayoz|6 years ago|reply
The white (and the magstripe) is just a coat of something on top of the titanium.
[+] RyJones|6 years ago|reply
And blood. I cut my thumb trying to get mine out of my wallet - I would like it if they rounded the edges a little.
[+] dillonmckay|6 years ago|reply
I personally don’t associate prestige or beauty with MasterCard.

It would be like Apple partnering with Buick, instead of BMW.

[+] whamlastxmas|6 years ago|reply
The only card I've ever seen places not take is MasterCard, which is funny given their slogan of it being everywhere you want to be.
[+] 4ntonius8lock|6 years ago|reply
What a vapid article.

Their card can be damaged?

Yes, all cards can.

The main thing is: is this more easily damaged than other similar metallic credit cards.

The article doesn't mention this at all.

Next up on the news:

X Product can be Damaged, Will yours be?

Then just write generic text with no sources, comparisons or data of any kind.

[+] zeveb|6 years ago|reply
I'm reminded of modernist buildings, which looked nice and gleaming white the day they were built, and have looked old and shabby for decades since.

How long until folks realise that the real world is not a pristine white cube?

[+] sxp62000|6 years ago|reply
It would be hilarious if they were to sell a case for the card too hahah!
[+] bradgessler|6 years ago|reply
I’m sure you’ll be able to get a case for your Apple Card to protect it or buy 3 years of Apple Care for $49 (there will be a $19 co-pay if Apple replaces your jeans or wallet, up to 2 accidents)
[+] Flavius|6 years ago|reply
Another thing: metallic cards feel unnaturally heavy, I don't understand why would you choose them over the plastic ones.
[+] marban|6 years ago|reply
I for one am all for Wabi-sabi when it comes to Credit Cards, Cameras or iPods/Phones. The more, the better.