A few weeks before launch, Steve Jobs replaced screens on the iPhone because they would get scratched too easily. You don't see this level of care anymore.
> For weeks, he had been carrying a prototype of the device in his pocket.
Mr. Jobs angrily held up his iPhone, angling it so everyone could see the dozens of tiny scratches marring its plastic screen, according to someone who attended the meeting. He then pulled his keys from his jeans.
People will carry this phone in their pocket, he said. People also carry their keys in their pocket. “I won’t sell a product that gets scratched,” he said tensely. The only solution was using unscratchable glass instead. “I want a glass screen, and I want it perfect in six weeks.”
He also released several iPod's when easily scratched colored coating ...
I still think he changed to class for the feel, not the scratch-resistance.
Also, Steve was heavily involved in the search of glass strong enough, so it wasn't just him saying "Go get me glass! You have 6 weeks, I'll be waiting!"
Press release: Belkin releases CCARDFORCE InvisiGlass Ultra Screen Protection for apple card. $399.
THE NEXT GENERATION OF CARD PROTECTION
InvisiGlass Ultra delivers screen protection like no other. Ultra-premium glass is chemically engineered to be even stronger than tempered glass. This added strength allows it to be precision-cut so thinly that it delivers a flawless purchasing experience. The top layer of the card protector is proven in testing to provide the highest level of scratch protection available, to keep your Apple Card looking and functioning like the day you brought it home.
I don't remember specifics as to what was making this card special (think it had something to do with financing), but I'm pretty sure the physical cards durability wasn't one of them (would've probably eye-rolled pretty heavily if so).
No one is concerned about durability of these cards. It's just funny that Apple has a "How to clean your Apple Card" guide for it.
Credit cards and titanium cards aren't something new. Asking people to "gently rub their credit card with a soft cloth regularly" is laughable.
I think the issue here is the definition of "damage." Think about this from a design company's perspective. They've designed a Beautiful Looking Credit Card. A credit card typically takes scuffs, scratches, wear and even tear from everyday use - wallets, pockets, bags and purses. You put the Beautiful Looking Credit Card in those places, and it'll get scuffed, scratched, worn, etc, just like all the others. But now, because it's designed as a Beautiful Looking item, customers are more likely to complain.
I wish they had some photos of the damaged cards. It's not like they have to hide the cc#. I have one coming soon and would like it to stay nice and fresh. I remember getting my first debit card from a local bank back in the 90s and it came with a protective paper sleeve which most people promptly discarded. That sounds like a simiple solution to this problem.
The Simple card isn't supposed to be a status symbol/flex though. The Apple card is very much intended to stand out and part of that is it's all white color.
I agree that damage is going overboard language wise, however, that’s what happens when the card itself is supposed to be designed to be distinctive. Anecdotally I’ve had people express interest in it because it looks nice.
Apple cares, which is why they wrote the support page article - they'd like users of the Apple Card to keep their cards pristine and white.
Ironically, it's this level of "caring" on the support page that is now causing them to be mocked (for good reason, I might add).
I do wonder if Ive leaving the company will cause this particularly perfectionist streak of Apple to die down a bit over the next few years. Wouldn't hurt, I think.
Or put in another way, credit cards can be damaged by wallets and jeans. Apple recommends best ways to care for your credit card. I don't think the Apple document means their card is more susceptible to damage, if anything I imagine its far less so that plastic, but unlike other card companies who don't have to tell customers the obvious like other objects can scratch an object such as a card, apple has to since unlike other companies, apple knows people will immediately try to put it through stress tests because apple x product has x issue gets lots of ad views compared to other companies.
I agree, but there are some great exceptions. Le Corbusier’s Villa Savoye still looks sharper and more modern than many new builds and it’s approaching 90.
https://en.m.wikipedia.org/wiki/Villa_Savoye
I’m sure you’ll be able to get a case for your Apple Card to protect it or buy 3 years of Apple Care for $49 (there will be a $19 co-pay if Apple replaces your jeans or wallet, up to 2 accidents)
[+] [-] gourou|6 years ago|reply
> For weeks, he had been carrying a prototype of the device in his pocket.
Mr. Jobs angrily held up his iPhone, angling it so everyone could see the dozens of tiny scratches marring its plastic screen, according to someone who attended the meeting. He then pulled his keys from his jeans.
People will carry this phone in their pocket, he said. People also carry their keys in their pocket. “I won’t sell a product that gets scratched,” he said tensely. The only solution was using unscratchable glass instead. “I want a glass screen, and I want it perfect in six weeks.”
https://www.nytimes.com/2012/01/22/business/apple-america-an...
[+] [-] dillonmckay|6 years ago|reply
Now phones can’t fit in pockets, especially with other items.
[+] [-] wodenokoto|6 years ago|reply
He also released several iPod's when easily scratched colored coating ...
I still think he changed to class for the feel, not the scratch-resistance.
Also, Steve was heavily involved in the search of glass strong enough, so it wasn't just him saying "Go get me glass! You have 6 weeks, I'll be waiting!"
[+] [-] suzzer99|6 years ago|reply
[+] [-] NotSammyHagar|6 years ago|reply
[+] [-] gamedna|6 years ago|reply
THE NEXT GENERATION OF CARD PROTECTION InvisiGlass Ultra delivers screen protection like no other. Ultra-premium glass is chemically engineered to be even stronger than tempered glass. This added strength allows it to be precision-cut so thinly that it delivers a flawless purchasing experience. The top layer of the card protector is proven in testing to provide the highest level of scratch protection available, to keep your Apple Card looking and functioning like the day you brought it home.
[+] [-] notjustanymike|6 years ago|reply
- They designed a $1000 phone that shatters when it's dropped.
- A keyboard that fails after a single crumb.
- A card that fails in jeans and leather.
I'm pretty sure they're aware of the real world, and intentionally building in the opposite direction as part of some great cultural experiment.
[+] [-] airstrike|6 years ago|reply
https://pics.me.me/all-new-apple-mug-4999-999-57691541.png
[+] [-] somesortofsystm|6 years ago|reply
But then I wonder if the world I define as real, is really not just make-believe..
[+] [-] jsgo|6 years ago|reply
I don't remember specifics as to what was making this card special (think it had something to do with financing), but I'm pretty sure the physical cards durability wasn't one of them (would've probably eye-rolled pretty heavily if so).
[+] [-] stunt|6 years ago|reply
https://support.apple.com/en-us/HT210399
[+] [-] donkeyd|6 years ago|reply
[+] [-] delinka|6 years ago|reply
[+] [-] kuu|6 years ago|reply
The Apple Card is a relatively plain matt white credit card made of titanium, which was designed to stand out against other credit cards.
[+] [-] nickthegreek|6 years ago|reply
amazon has a pretty big selection. https://www.amazon.com/s?k=credit+card+sleeve
[+] [-] appleiigs|6 years ago|reply
[+] [-] ceejayoz|6 years ago|reply
https://i.imgur.com/Bg8yOKT.jpg
[+] [-] delish|6 years ago|reply
Apple's page says: Store your titanium Apple Card in a wallet, pocket, or bag made of soft materials.
What is soft wallet material other than leather?
[+] [-] ceejayoz|6 years ago|reply
The white will get discolored. I've got an all-white card from Simple, and yep, it's all scuffed up from my wallet. Who cares?
[+] [-] rtkwe|6 years ago|reply
[+] [-] verletx64|6 years ago|reply
[+] [-] epaga|6 years ago|reply
Ironically, it's this level of "caring" on the support page that is now causing them to be mocked (for good reason, I might add).
I do wonder if Ive leaving the company will cause this particularly perfectionist streak of Apple to die down a bit over the next few years. Wouldn't hurt, I think.
[+] [-] airstrike|6 years ago|reply
"Some fabrics, like leather and denim, might cause permanent discoloration that will not wash off."
Good think I use a money clip. Oh, wait
"Store your titanium Apple Card in a wallet, pocket, or bag made of soft materials."
I guess the solution is to buy a suede wallet to hold just the Apple card. Can't believe they haven't added that to their accessories...
https://support.apple.com/en-us/HT210399
[+] [-] heavymark|6 years ago|reply
[+] [-] ortusdux|6 years ago|reply
[+] [-] ceejayoz|6 years ago|reply
[+] [-] RyJones|6 years ago|reply
[+] [-] dillonmckay|6 years ago|reply
It would be like Apple partnering with Buick, instead of BMW.
[+] [-] whamlastxmas|6 years ago|reply
[+] [-] 4ntonius8lock|6 years ago|reply
Their card can be damaged?
Yes, all cards can.
The main thing is: is this more easily damaged than other similar metallic credit cards.
The article doesn't mention this at all.
Next up on the news:
X Product can be Damaged, Will yours be?
Then just write generic text with no sources, comparisons or data of any kind.
[+] [-] zeveb|6 years ago|reply
How long until folks realise that the real world is not a pristine white cube?
[+] [-] lostlogin|6 years ago|reply
[+] [-] sxp62000|6 years ago|reply
[+] [-] bradgessler|6 years ago|reply
[+] [-] Flavius|6 years ago|reply
[+] [-] marban|6 years ago|reply