[zazi]

There are so many things they changed for the 2 different test scenarios that I don't think that we can get anything out of the test except B is better than A.

This experiment doesn't really tell me much except that maybe it helps conversions if people learn about my product more rather than just asking them to sign up right off the bat. And that is a BIG maybe.

If they ran an experiment which all they do is to change the text from 'Get instant access' to 'Watch a video' and the results are significantly different, then we probably would be able to draw more from the findings.