[nateps]

As many of the news articles have talked about, Google Hire's origin was the acquisition of Bebop. Some discussion on this HN thread: https://news.ycombinator.com/item?id=10839516

In this case, I know that Diane Greene advocated for her team to have the opportunity to launch their product, which they had been developing in stealth from 2012-2016.

I haven't worked there for some time now, but Google has historically supported teams in launching into the market through experiments, labs, new product launches, etc. However, Google's current scale makes it very difficult for a new product to be worth improving and maintaining. They must make billions in revenue directly or indirectly to show up in a meaningful way. In most cases, products are given a few years, tested for impact, and ultimately the most likely outcome is that a product will fail when that is the bar. It is not entirely different from the reality of a startup—the majority of startups don't last either.