Since you're targeting first-time budgeters, have you thought about using any "game theory" to encourage them to learn about the importance of budgeting and keep coming back?
You might mean "gamification" rather than "game theory" - one is the application of game-design elements and game principles in non-game contexts, the other is the study of mathematical models of strategic interaction in between rational decision-makers.
oarsinsync|6 years ago