[b_tterc_p]

It sounds to me like a primary use case of this would be... cheating...

Unlike other dating platforms, this one is integrated with your supposedly up to date profile. Being able to set up a low risk secret crush with a known friend seems likely to be popular to those interested in doing so.

That is to say, a person who wants to cheat has no problem having a Facebook profile, so there’s not a need for anonymity against being found by known acquaintances like you might expect on other platforms.

[vermarish]

There's no way Facebook would allow someone to use Facebook Dating while their relationship status is set to "married" or "in a relationship." That leaves only alternate accounts as an option for someone using their dating to cheat, but I dont think Facebook has much of an alternate account culture.

Unless someone has an account for personal use and an account for "work" use that they cheat with? And their work friends list are all part of the pool for the Facebook dating protocol? That would get real messy.

[b_tterc_p]

I look forward to seeing if your first statement is true.

[empath75]

Yeah, this is going to break up a lot of marriages, imo. People are going to get suspicious of their spouses facebook activity in a way that they aren't currently.

[phil248]

Not to be pedantic, but websites don't break up marriages. Married people break up marriages.