I bet this is a great feature (and I do have an Apple Watch), but can we please hold for a sec here? This piece reads like an Ad. Furthermore, many comments here are about "I want to see my kids grow up". Now please, calculate the odds of:
- you are in a terrible accident
- there is no one around you to call an ambulance
- you can’t call an ambulance yourself, because you are knocked out or can’t move
I think the odds for such an event are rather low. If you like smart watches, sure, go ahead and buy one. But for everybody who just wants to wear it because they are afraid: I don’t think it’s necessary for most people, unless you ride around alone in remote areas and are inexperienced or whatever.
My point is: don’t buy because of fear if your risk profile is super incredibly low.
- you can’t call an ambulance yourself, because you are knocked out or can’t move
Increasingly large odds after a certain age, and not small if you do certain sports (e.g. trekking, climbing, etc) regardless of age.
In fact, older people falling accidents is so common, a proverb in a European country says: "The elderly die either from falling or while shitting" -- the original is funnier than the translation, because the two causes rhyme).
The accident doesn't have to be terrible either. Tons of run of the mill accidents leave people unconscious...
But you don't read about such cases as such.
E.g. an elder person who fell either they eventually get up in time and call for help (so you don't read any story), or they don't, and the story is "person found dead in their apartment" etc, and might or might not mention the fall...
Is it as necessary as a spare tire in your car or a fire extinguisher in your home? No. But (since the device it does other stuff too) not bad to have regardless.
Note: For certain categories, this is so needed, that there are expensive special purpose devices that are popular for certain cases (e.g. elderly with dementia, parkison, bad backs, and so on), e.g.: https://www.medicalalertadvice.com/fall-detection/
But this is a multi-purpose device, and a cool one at that, plus it has a phone attached and can call the 911 itself, and gives this ability as just another feature to everyone!
I had a friend biking on a remote highway in the early morning where there is very little traffic. He was clipped by a morning worker at the factory who dozed off puncturing his lung and throwing him in the ditch. If that worker hadn’t stopped to help, he would have died there. An Apple Watch would would have at least let 911 know where he was and that he was unresponsive. He has two kids and is a great professor, and his life hung on a split second decision of someone who was likely terrified of the consequences of what just happened, but luckily made the right choice (he got a ticket which my friend paid in thanks for stopping).
Edit just realized I know of several other instances where an Apple Watch would have saved someone or kept them for have a days torture with broken legs in their back yard while living alone. Surely this is morning common than you make out?
The odds become uncomfortably high for the elderly. In the U.S., falls are the leading cause of both injuries (at 7 million/yr) and death from injuries (at 27 thousand/yr) for the elderly[1]. It is a significant risk even if you aren't older. Worldwide, falls are the leading cause of accidental or unintentional injury deaths overall[2]. Given the incidence rate, I would say the odds of a serious fall injury while alone are significant enough to warrant precautions such as a smart watch with fall detection.
> I think the odds for such an event are rather low.
And I guess you are writing just to the young users. There are a lot of old people living alone (in the part of the world where such watches are affordable). Falling, even in their own house, then remaining immobile and unable to call for help is a common cause of huge problems (1) (2).
The specialized devices already exist too, but a lot of people don't carry them, until they already suffer such event and also have luck to survive. Such people (who would otherwise not survive) get potentially (if the system do engage and what follows can be influenced) a huge benefit in a watch that has such functionality.
"With the monthly costs nearly twice that of a traditional medical alert monitoring system, the cost alone may be the deciding factor. Is the extra costs worth it? Only you can make that decision. Keep in mind, these emergency alert systems cannot detect 100% of all falls."
2) Also see the exponential increase of chances to die with age:
I don't think everyone's getting one just because they are afraid. However, even very low probability events with very severe consequences may warrant having some kind of automatic emergency beacon... although in retrospect I guess this is exactly what you are saying. Eh, maybe this will be useful to someone anyway.
Think of it in terms of a risk assessment[1]. If you are engaging in an activity, you should look at the probability of injury and then the consequences if that occurs.
For example, I'm going mountain biking by myself. The area I'm riding in has a loose surface, but no extreme hills or other features. So it's somewhat likely I'll fall, but the consequence of that won't be extreme. Conversely, I'm riding in a hilly area with a rough but grippy surface. Relatively, the probability of a fall may be lower, but the consequence could be much higher.
Using this type of not-exactly-quantitative reasoning, depending on what you are doing (and the consequences of something going wrong), it may be very reasonable to buy a smart watch or something similar just for this purpose.
Happens more than you'd think. My grandmother (perfectly healthy and living on her own at 92) slipped and fell in the bathroom. She broke her hip and could not get to the phone. No one knew for 18 hours, after which the initial relatively simple and repairable injuries has caused enough follow-on issues that, even with surgery, she never recovered, spent time in an intensive rehabilitation facility, and died.
It's not only about the odds, but the expected return. That's the whole point of insurance, for instance. Having an accident under these circumstances is quite improbable, but in case it happened, the return would be massive. Actually, since it might be a matter of life or death, perhaps it doesn't even make sense to think about the expected utility, because it would be infinite.
In December of 2009 my dad died. He was getting the mail, slipped on some ice, and hit his head. He laid there for about 30 minutes before a neighbor found him. He was put on life support but the damage was done.
I’m still mad, 10 years later, about the fact that he has 2 amazing grandkids who won’t get to know him, or that I can’t ask him about the state of the world.
I don’t know if the Apple Watch would have helped him, but I do know that you haven’t done a full risk assessment. He wasn’t in an isolated area, he wasn’t inexperienced. Falls get scarier and scarier the older your loved ones get.
I don't understand your post at all. I think there's a very large population of individuals >60 years of age who are frequently in circumstances where no one is around them to call and ambulance, and they cannot call one themselves due to being infirm, disabled, ill, etc.
I had a friend killed in a hit and run, she was found nearly a week later by family members searching possible ways she could have used to walk home from work, had she had something like this (and it had not been destroyed) they could have had closure much faster.
My mother's father, while still alive, rapidly deteriorated mentally and was in two accidents by himself in somewhat remote areas and also went to drive to the VA 15 minutes away and ended up several hours away lost and confused when state police came upon him.
My half-brother was driving a box truck for work when it went off road (ice) and into a very steep ditch, the truck was not visible from the road and was unconscious for some amount of time, fortunately this was still in flip phone days so his phone was in his pants pocket and within reach. Even on the phone with 911 he said he saw the emergency vehicles pass him (via their lights) while he was on the phone with 911.
2 or 3 years ago, the brother of the girl that was killed in the hit and run, hit a patch of ice on an on or off ramp and rolled his car multiple times down the hill with his pregnant girlfriend in the car, with the car landing on it's roof. Fortunately it happened during day and there were people there that witnessed it and while quite confused/disoriented they both remained conscious, had that happened at night such a device could have summoned help.
I'm one person and these are just the instances I know of where such a technology could have been useful.
A lot of people on HN live in big cities, ride bicycles or public transportation to work, are rarely if ever out of sight of multiple human beings. That's not always the case. Technology like this is great, and the more awareness it gets the more it will be adopted, the more it is adopted the more lives it can potentially save and the more data it can provide on how to refined.
What if someone is home alone and falls down the stairs? Has a heart attack? Is cleaning gutters and falls? My father's father was cleaning his windows, fell and hit his head on the driveway but his wife heard the ladder fall with him and was able to call 911, but what if that was a widower at 2pm on a weekday and he just had to lay there until someone happened to drive by, what if he was in the back yard and had a privacy fence?
The late Grant Thompson crashed his aircraft this summer (I believe they said died on impact) and was able to be located by comparable technology and by knowing where he'd be flying. Had he not died on impact, something like this could have saved his life or had he not told everyone where he was going and when he expected to return this could have given a location to go search (assuming he had signal) and led to a quick recovery of his body.
Edit: and actually, this may have saved my own life if I'd had the technology and it had triggered from a fall from bed. Some years ago I had a hypokalemic event where I was effectively paralyzed, with great effort I managed to get to the edge of the bed and proceeded to fall out of bed like a sack of bricks onto the floor, barely able to move my hands with minimal manual dexterity and poor coordination, fortunately my mother was already living with me due to her health but I still laid there on the floor, with only a bathroom between our rooms, yelling for help for probably 5 minutes. That was a pretty interesting experience, I've written about it here -> https://www.ryanmercer.com/ryansthoughts/2013/2/19/flashback...
Now I wonder if you can go "hey Google, call 911" to a Google home.
Agreed, but people buy safety/prep things (like guns) for phenomenally less likely scenarios.
I used to have an Apple Watch, and now have a Garmin that has similar features. Nice to know they're there, but I wouldn't buy the device just for it.
That said, if I had been the son in the story, yeah, i probably would have run out and bought my own the very next day! The power of a personal connection to a story.
Happened to me spring skiing last year. Not a lot of people on the mountain; I was separated from my group; I fell and broke some ribs and could not move; I was lying on/in the snow but not dressed for those conditions. My watch called 911 and messaged my kid.
Still not sure what your point is or why you feel the need to tell people that may considering it not to buy it. I would guess a lot more people are in the risk zone than your post may suggest (especially elderly) and maybe it happens that someone decides not to buy it now that actually should because of your comment.
My cousin died last week of a heart attack on the way from his house in a village south of Nuremberg to the bakery 10 minutes away to get bread for breakfast. His Apple Watch (presumably because of the fall detection) called emergency services for him and gave him time to call his wife.
Well, crap. I have been avoiding smart watches like the plague but this plus the ECG may put me over the edge. My family has a history of heart disease, I commute by bike every day, and I have a young child who I want to see grow up.
One of my friends was recently killed in a motorcycle crash. A passerby found them in the morning in some bushes near the side of the road. We don't know what time the crash occurred, or even if they died right away. This feature may have saved them.
If you're in the market for a smart watch, and you're a cyclist, I'd recommend checking out Garmin. They have a massive array of sensors and record very precise data that is aggregated on Garmin Connect. It's been invaluable to me for assessing training effectiveness over time. They make Apple watches look like toys. If you want the latest and greatest, the Forerunner 945 is probably what you're looking for, but the older models can be found for cheap and are still solid watches. If you want emergency alerts, you'll have to stick with newer models though.
if the watch could be paired with an iPad I would be more willing to buy into one. currently it still is just an accessory to an iPhone and for me that removes its desirability.
I would be more than happy to buy the cell enabled versions for my parents considering what the watches can do but neither is keen on using a smart phone let alone the associated costs of buying and maintaining one
If you spend >$400 trying to slightly mitigate every random way of death, you would be spending 10s of millions of dollars. Of course, this is why these features exist in the first place: to hijack your mind and convince you that you can live forever.
I really want an Apple Watch for this and the EKG / Heart stuff. But I hate the idea of having another bit of technology on my wrist when I already have the iPhone with me. I like watches, the mechanical kind. I love them as the art of design and as fashion item to be match to what you are wearing (when appropriate). I do not want to give that up. In the end I will likely give in and get the Apple Watch just because I want to be around long enough to see my kid grow up.
I have lots of criticisms for Apple, but this is truly an amazing thing that technology has brought us to this point. This is one of the few things that has me feeling like we "live in the future"
Does this feature work outside the US? Which countries are supported? https://www.apple.com/watch/cellular/ has a country list but not for this feature specifically.
Emergency SOS should work in any country, as long as you have your iPhone nearby or you have a Cellular-enabled watch.
Your second link is specific to international roaming with the cellular-enabled watch, which gets complicated for various reasons (do you need an active SIM, does the modem on the watch support bands used in that country).
I just got my series 5 Apple Watch a couple of days ago, and the ECG functionality is a big part of why. There's history of heart disease in my family, and I've been to the doctor a few times with symptoms but of course when I get there they find nothing wrong. Maybe I'm a hypochondriac, who knows. Anyway, last time I went my doctor asked if I could share data from my watch, so figure I'd upgrade so I can get an actual
ECG – what a time to (hopefully) be alive!
> As opposed to social media or GPS tracking apps, Schaeffer said the Apple Watch fall-detection feature offers extra reassurance by not relying on a person to alert first responders.
We're early enough in the adoption cycle that this is an undeniable benefit. Obviously, if nobody else is around, then it's life-saving. But I do worry about the long-term ethics. What if, when such watches become common, it becomes socially acceptable to just ignore people in life-threatening distress - "I don't need to call 911, their watch will have taken care of that." Just another nail in the societal coffin of distorting individualism as insularity.
Not a reason to ban this technology (or any similar action). Just something to keep in the back of our heads as the adoption curve progresses.
This is a simple obvious addon that every connected portable device could implement. When I bought my fist and last smartphone (Android 2 at that time) after noticing it had an accelerometer on board I immediately thought of an app that could detect a fall when going at some speed, then start beeping for like say 10 seconds and in case the user didn't stop it (as in signaling "I'm ok") it would call emergency numbers sending them coordinates through SMS. I had other things to do at that time, and it seemed so obvious that I thought it already existed or someone soon would create something similar.
I know that hill, used to drive it most weekdays and have ran up it several times. Its not the steepest grade, but long with gnarly pavement at the bottom. Cars zip through there at 45 though its a 30mph zone because the lanes are quite wide. He's pretty lucky.
Until an Apple Watch is able to work with my ANT+ powermeter it's something I would avoid taking on a bike ride.
Garmin, Whahoo and other bike computers have had off crash alerts via a linked phone for, maybe, 10 years I think. Certainly since the Garmin Edge 1000 at least. That's a better fit for me as I'd never ride without my phone in a jersey pocket.
I'd always want a screen in front of me and not on my wrist.
I agree that in this particular use case it was beneficial to wear an Apple Watch. But never ever wear a watch on your motorcycle. The force and impact can mess up your wrist in a crash. If you land on the watch it can push the case into your wrist potentially breaking it. Or hook behind something. If you do insist on a watch, wear a motorcycle jacket and long gloves over it.
I'd love to get my Mom and Apple Watch but getting her to switch to iPhone is probably a bridge too far. How come no Android watches have this functionality?
What is the saddest is that some of Apple Watch's features are region-locked, recently heard a person complain about how he can't use the EKG functionality in his country. It could save some lives and we have georestrictions :/
[+] [-] WA|6 years ago|reply
- you are in a terrible accident
- there is no one around you to call an ambulance
- you can’t call an ambulance yourself, because you are knocked out or can’t move
I think the odds for such an event are rather low. If you like smart watches, sure, go ahead and buy one. But for everybody who just wants to wear it because they are afraid: I don’t think it’s necessary for most people, unless you ride around alone in remote areas and are inexperienced or whatever.
My point is: don’t buy because of fear if your risk profile is super incredibly low.
[+] [-] coldtea|6 years ago|reply
- there is no one around you to call an ambulance
- you can’t call an ambulance yourself, because you are knocked out or can’t move
Increasingly large odds after a certain age, and not small if you do certain sports (e.g. trekking, climbing, etc) regardless of age.
In fact, older people falling accidents is so common, a proverb in a European country says: "The elderly die either from falling or while shitting" -- the original is funnier than the translation, because the two causes rhyme).
The accident doesn't have to be terrible either. Tons of run of the mill accidents leave people unconscious...
But you don't read about such cases as such.
E.g. an elder person who fell either they eventually get up in time and call for help (so you don't read any story), or they don't, and the story is "person found dead in their apartment" etc, and might or might not mention the fall...
Is it as necessary as a spare tire in your car or a fire extinguisher in your home? No. But (since the device it does other stuff too) not bad to have regardless.
Note: For certain categories, this is so needed, that there are expensive special purpose devices that are popular for certain cases (e.g. elderly with dementia, parkison, bad backs, and so on), e.g.: https://www.medicalalertadvice.com/fall-detection/
But this is a multi-purpose device, and a cool one at that, plus it has a phone attached and can call the 911 itself, and gives this ability as just another feature to everyone!
[+] [-] merpnderp|6 years ago|reply
Edit just realized I know of several other instances where an Apple Watch would have saved someone or kept them for have a days torture with broken legs in their back yard while living alone. Surely this is morning common than you make out?
[+] [-] 1e-9|6 years ago|reply
[1] https://www.cdc.gov/media/releases/2016/p0922-older-adult-fa... [2] https://www.who.int/en/news-room/fact-sheets/detail/falls
[+] [-] acqq|6 years ago|reply
And I guess you are writing just to the young users. There are a lot of old people living alone (in the part of the world where such watches are affordable). Falling, even in their own house, then remaining immobile and unable to call for help is a common cause of huge problems (1) (2).
The specialized devices already exist too, but a lot of people don't carry them, until they already suffer such event and also have luck to survive. Such people (who would otherwise not survive) get potentially (if the system do engage and what follows can be influenced) a huge benefit in a watch that has such functionality.
------
1) https://www.medicalalertadvice.com/fall-detection/ also:
"With the monthly costs nearly twice that of a traditional medical alert monitoring system, the cost alone may be the deciding factor. Is the extra costs worth it? Only you can make that decision. Keep in mind, these emergency alert systems cannot detect 100% of all falls."
2) Also see the exponential increase of chances to die with age:
https://en.wikipedia.org/wiki/Gompertz%E2%80%93Makeham_law_o...
[+] [-] mpoloton|6 years ago|reply
- smart watch correctly detects a crash
[+] [-] awadheshv|6 years ago|reply
[+] [-] claviola|6 years ago|reply
[+] [-] ubertakter|6 years ago|reply
Think of it in terms of a risk assessment[1]. If you are engaging in an activity, you should look at the probability of injury and then the consequences if that occurs.
For example, I'm going mountain biking by myself. The area I'm riding in has a loose surface, but no extreme hills or other features. So it's somewhat likely I'll fall, but the consequence of that won't be extreme. Conversely, I'm riding in a hilly area with a rough but grippy surface. Relatively, the probability of a fall may be lower, but the consequence could be much higher.
Using this type of not-exactly-quantitative reasoning, depending on what you are doing (and the consequences of something going wrong), it may be very reasonable to buy a smart watch or something similar just for this purpose.
[1]A not exactly good article on risk matrix use. Also search for "5x5 risk matrix" (NASA probably has a good reference). https://en.wikipedia.org/wiki/Risk_matrix
[+] [-] v77|6 years ago|reply
[+] [-] sib|6 years ago|reply
[+] [-] snrji|6 years ago|reply
[+] [-] Despegar|6 years ago|reply
9to5Mac has links to various fall detection stories at the bottom of this post
https://9to5mac.com/2019/09/21/apple-watch-fall-detection-mo...
[+] [-] georgehotelling|6 years ago|reply
I’m still mad, 10 years later, about the fact that he has 2 amazing grandkids who won’t get to know him, or that I can’t ask him about the state of the world.
I don’t know if the Apple Watch would have helped him, but I do know that you haven’t done a full risk assessment. He wasn’t in an isolated area, he wasn’t inexperienced. Falls get scarier and scarier the older your loved ones get.
[+] [-] oarabbus_|6 years ago|reply
[+] [-] mirthflat83|6 years ago|reply
[+] [-] ryanmercer|6 years ago|reply
My mother's father, while still alive, rapidly deteriorated mentally and was in two accidents by himself in somewhat remote areas and also went to drive to the VA 15 minutes away and ended up several hours away lost and confused when state police came upon him.
My half-brother was driving a box truck for work when it went off road (ice) and into a very steep ditch, the truck was not visible from the road and was unconscious for some amount of time, fortunately this was still in flip phone days so his phone was in his pants pocket and within reach. Even on the phone with 911 he said he saw the emergency vehicles pass him (via their lights) while he was on the phone with 911.
2 or 3 years ago, the brother of the girl that was killed in the hit and run, hit a patch of ice on an on or off ramp and rolled his car multiple times down the hill with his pregnant girlfriend in the car, with the car landing on it's roof. Fortunately it happened during day and there were people there that witnessed it and while quite confused/disoriented they both remained conscious, had that happened at night such a device could have summoned help.
I'm one person and these are just the instances I know of where such a technology could have been useful.
A lot of people on HN live in big cities, ride bicycles or public transportation to work, are rarely if ever out of sight of multiple human beings. That's not always the case. Technology like this is great, and the more awareness it gets the more it will be adopted, the more it is adopted the more lives it can potentially save and the more data it can provide on how to refined.
What if someone is home alone and falls down the stairs? Has a heart attack? Is cleaning gutters and falls? My father's father was cleaning his windows, fell and hit his head on the driveway but his wife heard the ladder fall with him and was able to call 911, but what if that was a widower at 2pm on a weekday and he just had to lay there until someone happened to drive by, what if he was in the back yard and had a privacy fence?
The late Grant Thompson crashed his aircraft this summer (I believe they said died on impact) and was able to be located by comparable technology and by knowing where he'd be flying. Had he not died on impact, something like this could have saved his life or had he not told everyone where he was going and when he expected to return this could have given a location to go search (assuming he had signal) and led to a quick recovery of his body.
Edit: and actually, this may have saved my own life if I'd had the technology and it had triggered from a fall from bed. Some years ago I had a hypokalemic event where I was effectively paralyzed, with great effort I managed to get to the edge of the bed and proceeded to fall out of bed like a sack of bricks onto the floor, barely able to move my hands with minimal manual dexterity and poor coordination, fortunately my mother was already living with me due to her health but I still laid there on the floor, with only a bathroom between our rooms, yelling for help for probably 5 minutes. That was a pretty interesting experience, I've written about it here -> https://www.ryanmercer.com/ryansthoughts/2013/2/19/flashback...
Now I wonder if you can go "hey Google, call 911" to a Google home.
[+] [-] rconti|6 years ago|reply
I used to have an Apple Watch, and now have a Garmin that has similar features. Nice to know they're there, but I wouldn't buy the device just for it.
That said, if I had been the son in the story, yeah, i probably would have run out and bought my own the very next day! The power of a personal connection to a story.
[+] [-] gumby|6 years ago|reply
So yes, it happens.
[+] [-] Kiro|6 years ago|reply
[+] [-] Hendrikto|6 years ago|reply
In which case you will probably not have a cellphone connection anyway.
[+] [-] brightball|6 years ago|reply
[+] [-] Dwolb|6 years ago|reply
So yes the chance of incident is low, but the cost of the incident is at a maximum (you can die).
[+] [-] proc0|6 years ago|reply
[+] [-] selimthegrim|6 years ago|reply
[+] [-] bonniemuffin|6 years ago|reply
[+] [-] cbsks|6 years ago|reply
One of my friends was recently killed in a motorcycle crash. A passerby found them in the morning in some bushes near the side of the road. We don't know what time the crash occurred, or even if they died right away. This feature may have saved them.
[+] [-] jniedrauer|6 years ago|reply
[+] [-] jacquesm|6 years ago|reply
[+] [-] Shivetya|6 years ago|reply
I would be more than happy to buy the cell enabled versions for my parents considering what the watches can do but neither is keen on using a smart phone let alone the associated costs of buying and maintaining one
[+] [-] azinman2|6 years ago|reply
[+] [-] auslander|6 years ago|reply
We are still waiting for ECG here in Australia. Sigh.
[+] [-] mruts|6 years ago|reply
[+] [-] myrandomcomment|6 years ago|reply
[+] [-] ineedasername|6 years ago|reply
[+] [-] ludwigvan|6 years ago|reply
edit: found https://www.apple.com/watchos/feature-availability/
[+] [-] snuxoll|6 years ago|reply
Your second link is specific to international roaming with the cellular-enabled watch, which gets complicated for various reasons (do you need an active SIM, does the modem on the watch support bands used in that country).
[+] [-] jonplackett|6 years ago|reply
[+] [-] mstade|6 years ago|reply
[+] [-] Topgamer7|6 years ago|reply
Talk about response time, wow!
[+] [-] swayvil|6 years ago|reply
[+] [-] solatic|6 years ago|reply
> As opposed to social media or GPS tracking apps, Schaeffer said the Apple Watch fall-detection feature offers extra reassurance by not relying on a person to alert first responders.
We're early enough in the adoption cycle that this is an undeniable benefit. Obviously, if nobody else is around, then it's life-saving. But I do worry about the long-term ethics. What if, when such watches become common, it becomes socially acceptable to just ignore people in life-threatening distress - "I don't need to call 911, their watch will have taken care of that." Just another nail in the societal coffin of distorting individualism as insularity.
Not a reason to ban this technology (or any similar action). Just something to keep in the back of our heads as the adoption curve progresses.
[+] [-] squarefoot|6 years ago|reply
[+] [-] reilly3000|6 years ago|reply
[+] [-] Lio|6 years ago|reply
Garmin, Whahoo and other bike computers have had off crash alerts via a linked phone for, maybe, 10 years I think. Certainly since the Garmin Edge 1000 at least. That's a better fit for me as I'd never ride without my phone in a jersey pocket.
I'd always want a screen in front of me and not on my wrist.
[+] [-] al_chemist|6 years ago|reply
[+] [-] systemtest|6 years ago|reply
[+] [-] sbmthakur|6 years ago|reply
[+] [-] VectorLock|6 years ago|reply
[+] [-] Avamander|6 years ago|reply