I'm coming at this from the other side, but as you note, it'll be very interesting to see how it plays out. As a consumer, I don't care what the original poster thinks I should see - they may not even be someone I follow if I click a retweet for example, and if anything, seeing what someone wants to hide is much more interesting. It's a net negative from my end because now I have to click more to see the actual content but I am far to cynical to assume that's anything more than an attempt to drive engagement metrics!
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