[blakewatters]

The analysis I have read here is far over-indexed on the technology and privacy aspects. Pushing a new messaging platform involves a fundamental change in consumer behavior and this in turn requires engineering, product, design, and marketing to execute in concert. This is why corporations continue to out-deliver Open Source in anything that touches the consumer.

“If we build it, they will come.” Is just a lazy fantasy that lets you stay in your comfort zone, fixing bugs, refactoring modules, and pushing features for the next release.

If Matrix is to succeed as a technology it needs a real, highly competent go to market team and strategy. And I think you have to build some very compelling user experiences to drive switching and combine that with import/invitation features and outreach (pushes, email, etc) to even have a look at the basket. Alignment across platforms is just table stakes.