[leohart]

AR Quick Look is not Web AR. You cannot write web code (JS, HTML, CSS) to interact with your AR elements within your scene. It's very easy to spot fake Web AR: do they have a link on their website that you can click on and it works on all phone browsers? No? It's some proprietary stuff that is wasting your developers' time.

The current state of AR is * Hardware is not there yet. Phone-based AR is the current hardware until then. * Fantastic content is still in the work. Content creators and developers are aware that app download is the biggest slog on distribution. Nobody is going to download (and keep) your app to experience AR for 5 minutes. Most AR experiences last less than 30 seconds. * True Web AR, where you can literally go to a link on your browser and experience interactive AR, is the best medium for content delivery. Write HTML, CSS, JS and get AR content. This works on both short-form (< 5 minutes) experiences and long-form (>5 minutes) experiences. * Foundational layers of AR are either missing or vendor lock-in: persistence object (e.g. come back to the same space tomorrow and see the same thing), multiplayer (e.g. see the same content from your own angle with your friend), distribution (e.g. the same content getting specialized for different form factors), creation tools (e.g. environment scanning, object scanning, ...).

Many (see other comments) people are correct when they say that phone AR is not what AR should be. That even the Hololens or the Magic Leap are not it. This will change with time but it's a catch-22. You need some hardware to get more content to get more hardware to get more content.