[sekasi]

To (most) people commenting and reading this, the question 'why would you pay that much money for a car' is just about context.

To much of non-first world countries, buying an iPhone Pro Max would evoke the same question. That amount of money symbolises food for a long period of time.

Unfortunately your context shifts out a lot. It becomes normalised to buy an iPhone. It becomes normalised to pay a lot of money to buy a house, and if you're lucky enough to build wealth the normality bar just keeps being raised.

And then, poof, you just bought a supercar. Or a Patek Philippe. Or whatever other expensive thing that has no real purpose beyond it's a thing that you like.

I feel the same way with private jets. But a private jet was a completely trivial sum of money for me, maybe I would. Hard to say.

[myself248]

If I could afford either a jet or a Bugatti, there isn't even a question in my mind. Not a moment's hesitation. Jet, jet, jet, jet, and more jet. Heck, even if I could afford both, I think I'd just buy two jets.

You know, for when one's in the shop.

[seanmcdirmid]

Jets have a lot of overhead to operate, you need to keep it near an airfield, it needs pilots, maintenance, fuel, ...

A Bugatti needs a nice garage and an occasional mechanic, long term costs much less to operate or even just own than a jet.

[p1necone]

Same here. I can't see the point in an iPhone Pro Max though. Although I think even if I had $3b I'd rather have an old mark 1 mr2, or an AE86. Or a modern lotus elise.

[m463]

Would you be able to fly your own jet? Because you would be able to drive your own bugatti, immediately. No jet license, jet physical, jet training, jet regulation.

[dstroot]

Um... a personal jet starts at 10x the Bugatti price and goes up from there.

[skybrian]

Hmm, why not NetJets?

[rtpg]

> To much of non-first world countries, buying an iPhone Pro Max would evoke the same question. That amount of money symbolises food for a long period of time.

The median yearly income in the very very poorest countries in the world is $500-1,000. So an iPhone might be 3 years of salary.

Most of these supercars are worth more than what the average American would make over 40 years.

Beyond the fact that rural environments in poorer countries don’t even have the structured economies needed to make some of these comparisons, there are orders of magnitudes differences at play here.

There might be some people who think “if I had that much disposable income why would I spend it on that?” But these aren’t iPhones. These are private jets. They are fundamentally out of reach for everyone and are immense signs of wealth.

There’s surely a bunch of engineering and cool shit to nerd out on from it, but there’s no democratization of the super car. If these companies wanted to they could mass produce and sell at 1/10th the cost. But that defeats the purpose of these cars existing.

[skokage]

>If these companies wanted to they could mass produce and sell at 1/10th the cost. But that defeats the purpose of these cars existing.

I'm not so sure if that would be feasible. In the case of say a limited edition Hurican I don't think there is enough additional engineering cost that can justify doubling the price of a $500k car for special editions, but I'm also not sure if mass production could drop the price for a new one down to $50k. The amount of specialized equipment and expertise involved in building these things are immense: https://www.youtube.com/watch?v=GVjtpr6LUuE

After all, while the new c8 corvettes have near-supercar levels of performance from a numbers perspective for a $60k car, the exterior and interior quality is so far away from that of supercars and hypercars it's not even funny, and GM is still taking a loss on every 'vette sold. The companies listed in the article just make extremely bespoke and specialized vehicles, and I'm sure mass production would only cause quality control issues. Besides, there really aren't that many people that can afford such expensive toys, mid-tier luxury brands like BMW and Mercedes already have many $100k cars (AMG's and M cars) sitting on lots because of a lack of demand; It's not because people don't want them, they just can't afford them.

[HeavenFox]

Also, note that unlike your regular Honda and Toyota, for many limited-production supercars, their value actually go up over time. So you could argue the 2M car is a better deal than your average family sedan.

Of course, these cars cost a fortune to insure and maintain, and they are absolutely not practical for daily use. I’m just saying the reality is more complicated.

[thephyber]

> for many limited-production supercars, their value actually go up over time

It depends.

Daily driver cars are depreciating assets. A supercar in fantastic condition that has little / no miles is an appreciating asset. A Bugatti supercar with 150k miles doesn't really have a large market, so it's likely to take a huge loss to sell in a reasonable amount of time. It might sell faster if it is parted (sometimes rare vehicle owners will pay way over list price to get replacement parts fast so they can get their prized possession working again quickly).

[MrFoof]

The thing is, there is something about very high end sports cars -- and especially supercars -- that isn't present in most cars: the physicality of it all. Let's forget about "luxury" gizmos and gewgaws, which trickle down into everything over time in a very democratizing way. Everything has that eventually.

-- ----- -----

Do you remember the last time you saw a pre-Aventador (so Murcielago, Diablo, Countach, Miura) V12 Lamborghini hammering down a road at 40+ mph (65+ kph), and not dawdling about looking for attention? If so, you probably remember something you actually felt. In your body. A shockwave, even as a pedestrian, imparted by that V12. It's a lot more real INSIDE the car.

Drive a high-revving (8000+ rpm) mid-engine Ferrari. Once you're well into the depths of what the second camshaft profile offers, there is legitimately a frequency in which vibrations are transmitted into the chassis that will literally make your spine tingle.

Get into a motorsport-derived Porsche. The air-cooled ones have a buzz about them by lacking the insulation of water-jacketing. Though the newer ones, past 7500rpm, twist their sound into a chilling, baleful howl. All while it's telling you exactly. what's. going. on... through its freakish levels of precision and feedback. You can put any knucklehead in a modern proper 911, have them go through a corner at twice the speed they would've normally considered, and the car basically will have made it absolutely clear they can go faster still next go around.

-- ----- -----

There are other things too with materials. Where everything feels fantastic to touch and hold, and some devilish CNC work, machining and precision. Though for very high-end metal (granted, less so in the past 5 years, 10 for some brands) there is a real physicality to the driving experience that gives those cars the "soul" that other cars do not have. Some older more accessible sports and muscle cars have done it similarly well -- older Nissan GT-Rs, some Corvettes, Mitsubishi Evos, RX-7s, some particularly playful compacts and well-sorted muscle cars.

The thing is... as everything else becomes increasingly homogeneous aside from body/character lines, headlamp and grille graphics, interior themeing -- particularly on the power train front -- that is what's going to differentiate manufacturer A from B. The new Porche Taycan Turbo S reviews all laud how brilliant the engineering is, and how well it handles, and how quick it is, and the usual build quality. Well and good. Though all the journalists have admitted that it has no soul, and ergo they just can't really give a rats. "It's nice. It's fast. Buy it if you want it. Cheers." Your Tesla you're so thrilled about? You're going to eventually acclimate to that torque. Then everything will have that torque. Congratulations, that will soon be the new normal... and a very different character (and I'd say less exciting) of torque delivery than other types of cars have offered.

For most people, a "good car" is fine. Great. Focus on comfort, safety, reliability, TCO and emissions. It's the pragmatic choice, and I fault no one for it as it's the correct choice. In fact, I'm a pedestrian and public transit user well over 99% of the time! Though realize that for some of us, we like driving, and doing it in something interesting in ways that is difficult to quantify. Not commuting. Driving. At 3AM in the middle of nowhere. Having an adventure with our good friend: the machine.