[jeiting]

Jacob here, RevenueCat co-founder and the colleague who ran the data for this post.

The most interesting thing for me about the data is that there was a fairly flat 9% absolute drop in conversions across apps, independent of their base conversion rates. This might suggest that this modal is educating a set of users who simply didn't realize how iOS subscriptions worked.

It's gonna hit apps with already low conversion rates, they might lose half their new business, but I think this will create hardier subscriber bases, and maybe lift the sometimes negative perception of in-app purchases.