[fatheart]

The guild name is in all caps. That was a deliberate choice in an attempt to be edgy, or to attract attention. If the guild creator didn't realize most of the attention he would attract would be negative, now he does.

The forced name change is appropriate/deserved. I doubt this article would exist if not for the Hearthstone debacle.

Or I haven't progressed with the rest of the internet and my cynicism belongs in the past.

[ptcampbell]

Are there other guilds in all caps?