a technically well-versed audience like this HN crowd is not really the customer base for computer equipment from Costco. In keeping with their product offering approach, Costco is catering to the people too busy and/or don't find it fun to evaluate computer equipments. What their customers know is that what Costco offers is good enough and pretty good value. The liberal return policy helps ease customer concerns about making equipments work. Looks to me like Costco is doing it pretty much right.
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