[martinlofgren]

I'm Swedish, and I reacted then I read the article: do everyone really know what fika is? Obviously not. Fika is a coffee or a cup of tea, accompanied by a sandwich or something sweet, not after a dinner but as a small break during the day. There's a social aspect of it as well, you don't take a fika on your own.

[daveoc64]

Here in the UK, IKEA promotes Fika as a concept and offers a discounted hot drink/cake combo in the cafe.