[JoshMnem]

The Web is open and independent. Google's and Apple's visual branding are not the standards of the Web. There are countless non-Google, non-Apple designs on the Web and they are not forcing users to learn anything new.

Sorry to disagree, but Material Design itself lacks aesthetic restraint and has accessibility problems with the constant flashing and animation, but that's another conversation.

Edit: I'm talking about the browser, not apps (though I don't like MD there either). I mean that websites shouldn't change their design based on the company that makes the web browser.

[chii]

What if it hadn't been ionic, but was instead the browser itself that rendered the same website differently when in different OS? Oh wait...that's already the case...

[JoshMnem]

Google's browsers don't automatically load your websites with Google's visual branding and Apple's browsers don't load your websites with Apple's visual branding.

There's a battle between some of the large tech companies for appification of the Web at the moment, and that way of thinking is a trap.