If you are good at doing something, in this example that something being making money, ceasing that activity means doing something you are less good at. I don't think many people have the discipline or curiosity to say: "Well that was fun, I figured it out, time to learn something new". It's a brain thing, we get a dopamine reward by succeeding. Moving on requires breaking that addiction. In my opinion, it's not unlike any other addiction.
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