[mrrrgn]

> Fascinating to see such clear ramifications of allowing religious beliefs to creep into the outcome of successful product expansion.

Dicks sporting goods recently took a stand against firearms that raised the ire of some of its customer base. Tons of companies go out of their way to support political messages all the time. I'd say taking moral/political positions is very much a normal tactic these days in the business world.

Time will tell how it pans out, but my guess is that it isn't some sort of disaster. Most people seem apathetic to such messaging and for every person who decides to buy a chicken sandwich from Popeye's instead of Chik-fil-a in order to "fight hate" there will probably be another one or two who go out of their way to eat Chik-fil-a in order to "stick it to the man" or whatever.

I'm just curious when this phenomenon started. Has it always existed? It seems like a straightforward tactic for building brand loyalty (staking out a position on some sort of lifestyle issue).

[scarface74]

There is a huge moral difference between "I won't sell guns" and "I want the government to discriminate against consenting adults doing something because I personally disapprove"

[deogeo]

Not as large a difference as you might hope. Replace "guns" with "phones with freely unlockable bootloaders", and "I" with "7/10 manufacturers" (made up statistics, but it's in the ballpark I think). If that 7/10 trends up to 10/10, then their right to control their own devices effectively disappears, even though the government didn't get in the way. I wager those who value the right to bear arms, don't want to wait until they are barely able to buy guns, at a dwindling handful of companies, before taking action.