[jpallen]

I was part of creating the initial version of https://www.swapmyvote.uk/ that ran in the 2015 and 2017 general elections. My experience of it was that it was a slow ramp up, but the final week leading up to the general election got very exciting and busy. There's a fun kind of energy in working on something like this, where people get more and more engaged right up to voting day... and then an anti-climatic finish afterwards, when interest vanishes overnight.