[radcon]

Classic will never have the same revenue potential because players would revolt if they added in-game transactions.

Those transactions were a massive source of profit in later expansions and completely eclipsed subscription revenue. Even as the WoW playerbase dwindled, revenue grew thanks to things like game-time tokens, level boosts, mounts, cosmetic items, etc.

All of those things are 100% antithetical to the premise of Classic WoW.