[triMichael]

I'd say it was because of the nature of two of the three punishments. Taking away money from someone who had won it in a tournament was too far and "firing" casters (banning casters for either 6 or 12 months is basically firing) who may not have been involved was too far. I think the PR would have succeeded if they had only banned him, even if it was for a whole year, and if they had fined him a fixed amount.

I think the biggest thing that sparked the situation was the casters. While some people feel that they were not neutral due to some comments made, Blizzard themselves in their response did not mention those comments. As such, it appears that Blizzard fired casters for merely allowing controversial topics spoken, which makes it very unclear how Blizzard wants casters to handle similar situations. In other words, Blizzard fired people who were neutral-ish and who were stuck between a rock and a hard place instead of clarifying the situation. TLDR: If a situation is complicated and unclear, clarify instead of firing.