[awl130]

Author fails to establish a solid correlation (let alone causal relationship) between "storytelling" and affinity. Furthermore, author fails to prove that Disney is better at storytelling than its competitors. He could have first defined "storytelling" and then provided data-driven proof that Disney focuses more on it than its competitors. This is simple enough to do by running such a definition on content (he could use conformity to a three act structure and run it on all movie scripts in the past 20 years, for example). Otherwise we are left with the tautology that Disney content performs better than others because people like it more ("affinity").