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The Hidden Life of an Amazon User

57 points| rudenoise | 6 years ago |janavirgin.com

33 comments

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ginko|6 years ago

>The average amount of energy needed to load each of the twelve web interfaces, along with each one’s endless fragments of code, was 30 watts.

What is that supposed to mean? A watt(= 1 J/s) is a measure power so energy per unit of time. Shouldn't this rather be given in joule?

bno1|6 years ago

Maybe it meant the rate of energy consumption while the servers are rendering and sending the page. You'd have to multiply 30w with the time spent by the server doing all this stuff (probably less than a second) to get the total consumed energy. A web server consuming 30w of power per connected user sounds exaggerated to me. A high-end server CPU at full load probably pulls 200w and can handle at least 1000 users.

But this is an art project and I have no idea what expertise does the artist have, and I'm not an expert either.

Reelin|6 years ago

Yes, watt hours or joules would work there but not watts. In general the figures all seem to assume 30 watts of power consumption at near-idle, which is completely ridiculous unless you happen to be using either a high end workstation or an antique.

The first page states an estimate of 50g of CO2 per visit, but I'm pretty sure reality is nowhere near that. At ~1000lbs CO2 per MWh for home electricity in the US (https://www.epa.gov/energy/greenhouse-gases-equivalencies-ca...), that's ~0.45g per Wh. My laptop only has a ~40 Wh battery, so I can't even be using anywhere near that - and that's already two orders of magnitude smaller.

Accessing from a phone it would be even less significant - for example, this S7 replacement battery only holds 12.7 Wh (https://www.amazon.com/Galaxy-Battery-Replacement-Samsung-Co...).

Scrolling down the project page about half way, it's displaying 0.15 kcal for me. That's ~0.17 Wh, which would equate to only being able to do that ~235 times on a single charge for my laptop. That's very obviously nowhere near reality.

lonelappde|6 years ago

It's supposed to be "sciency", not science. Look to scientists for meaningful energy to accounting. This a political art project, where accurate facts are not important.

saagarjha|6 years ago

The unit appears to have been fixed to “wh”.

ci5er|6 years ago

Neither journalists nor USians are very careful with their use of units. Imagine my dismay to find a Nordic person (who are usually so careful, precise and diligent!) forgetting to make sure she (?) make sure that power and energy were each separately accounted for.

The good news is that in 4 billion years, the sun will explode, and we'll have to teach unit-accounting to sluggards in the dark. (Wait. That's the good news?)

gorpomon|6 years ago

It's presented too dramatically IMO, but the core argument is one we need to raise awareness of: you use energy and emit carbon so a company can run code that in part grooms you into being a better consumer of their products.

Brick and Mortar stores do this too. Some ways are fun and nice like air conditioning and wine while browsing. Others not so much: facial recognition at Target's nationwide, and companies like ShopperTrak and others.

No matter if it's online or in person it's getting increasingly creepy. Any awareness of it a net positive, even if it is a tad dramatic.

onesmallcoin|6 years ago

And those buttons sure look like amazon buttons

isoprophlex|6 years ago

Shouldn't there be figures in watts (a measure of power) rather than watt-hours (measure of energy) on the project page?

Right now it seems to me there's non-monotonically increasing energy expenditure when looking at the Wh figures.

zarkov99|6 years ago

Life has to be pretty great when people have to go to such extraordinary contortions to find something to complain about.

yowlingcat|6 years ago

Are you sure the subject is a complaint and not an exploration? It seemed more to be an exploration of the energetic and computational cost of serving an average Amazon user. I found it fascinating. 30 watts and 88MB to load a page of otherwise static content does seem a little ludicrous, and I've definitely thought the same thing about much of the content I see on the internet that loves loading a bunch of crap that slows my machine down to a halt.

Jowdaym|6 years ago

Irritating color scheme.

octosphere|6 years ago

Never liked when Amazon increases the price a few days later after witnessing you researching something to buy. This is why I only purchase items 'on-the-spot' in a small window of time which allows me to escape such a practice.

Jamwinner|6 years ago

They effectively trained you to buy more, faster. Bravo!

If you wait another week, the price usually falls again. Cammel3 is a good place to look to keep yourself sane on prices. Many 3rd party resellers mostly do it to get people to buy, I have seen much less from actual 'amazon sold' items.

ars|6 years ago

> after witnessing you researching something to buy.

Amazon has never done that (different prices for different customers), their prices are the same for all users.

They didn't raise it because of anything you personally did.

Their prices just go up and down all the time randomly.

Leave the item in your shopping cart and check it daily (or more) and watch the price bounce around. You can use this to your advantage if you are not in a rush and wait for a good price. You can also use camelcamelcamel as a price tracker.

corndoge|6 years ago

Thus, the 8,724 pages of code that track and personalize user behavior and experience and were involuntarily loaded by the customer (me) through the browser, are evidence of Amazon’s core money-making strategy at work. Moreover, all the energy needed to load this relatively large amount of information was effectively unloaded on the customer (me), who ultimately assumed not just part of the economic cost of Amazon’s hidden monetization processes, but also a portion of its environmental footprint.

Holy crap. Are you telling me, when I visit a website, that it uses electricity? That I'm downloading code onto my computer? That when I tell my browser to load a webpage, that page loads against my will?

Why aren't more people talking about this?

graphememes|6 years ago

90% of the code is jQuery / third-party (also includes jquery / polyfills) / polyfills btw.

At some point, convenience wins.

jstummbillig|6 years ago

It will come back to haunt Amazon as soon as they start to scale

bransonf|6 years ago

off topic, but I first read the domain as Java Virgin and had a good chuckle...only to realize that I misread

rootw0rm|6 years ago

pretty cool art project, thanks for sharing.

Proven|6 years ago

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