[cremp]

Except for the shadow profiles that they make of the 'non-users.'

Whether you like it or not, Facebook et al are tracking you regardless if you have an account.

[netsharc]

This is why Firefox' container for FB is a good idea.

Zuck even got asked about shadow profiles in his senate/congress hearing and he meekly weaseled out of answering by saying "I'll get my team to get back to you on that.". Translation: "I know the answer but telling you will destroy what's left of my reputation, and if I lie to you I risk perjuring myself and jail time.".

He also rattled something along the lines of "there's this thing called cookies", and the peanut gallery on Twitter misunderstood that deflection as him explaining to old senators what cookies are...