[fiiv]

> Tech companies (Google, Apple) don't custom-tailor their maps because they want to. They do it because the states use leverage to force them into it. And the states do it to promote the idea that the disputed territory is theirs.

So what? Google wants people to use their map software. By showing variations of the map depending on what the official stance of the regional government is, they are ensuring that their map software is available in that region and fits the context of that country.

There is a Russian narrative for Crimea being theirs. There is a Ukrainian narrative for Crimea being theirs. It's not Google's place to decide between them, it's their place to create a map people can find things on.

It does not matter what you, I or Sundar Pichai believe is the truth of whom Crimea should belong to. Their product is a map and it's available in Russia, Ukraine and Crimea. In fact, by presenting all the credible alternatives in this case (for Russia's side, they currently administrate the region and for Ukraine's, it was very recently their territory), they are being apolitical about it.