They've been pivoting the Firefox name to encompass many privacy-minded tools for a while now. I would argue that a Firefox VPN strengthens that branding.
Frankly, very few people know Mozilla. Many people know Firefox. There's been lots of brand research into this.
So, for many years now, "Firefox" has been morphing into a brand that encompasses many online tools beyond the browser that are all intended to be tied together by Mozilla's mission & manifesto.
qxnqd|6 years ago
vinylkey|6 years ago
https://www.mozilla.org/en-US/firefox/
> Meet our family of products - Browsers
- Monitor
- Send
- Lockwise
- Pocket
lmorchard|6 years ago
So, for many years now, "Firefox" has been morphing into a brand that encompasses many online tools beyond the browser that are all intended to be tied together by Mozilla's mission & manifesto.