[bgwhn]

> I'm surprised that smaller companies have not moved away from static pricing yet.

The physical server has a fixed set of resources. If you let customers pick what resource they want to buy, you'll run out of one resource before the rest, leaving the server underutilized and increasing your costs. You can't sell KVM instances with no ram, no disk, or no CPU.

If you have enough physical servers and small enough customers, you can mostly solve this by carefully figuring out which customers to put on which machines. However, you've created a complicated jigsaw puzzle. And what happens if you need to shift customers between servers to balance things out?

I think Google is able to offer custom machine types because they're big enough, and because they're able to perform live migrations between physical hosts (most hosting providers can't do this), so the customer likely won't even notice if they need to be migrated.

Instead, most of these providers offer a few different SKUs to satisfy different use-cases, or they just pick one target market (e.g. lots of disk space for backups or lots of CPU resource for compute) and focus on that. A few offer networked block storage, which gives some more flexibility, but at the (potential) cost of reliability and performance.

> None in Asia though? You need it to be in Taiwan to service the region well!

Bandwidth in Asia is significantly more expensive (https://blog.cloudflare.com/bandwidth-costs-around-the-world...), so most budget hosting providers stay away.