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undefined3840 | 6 years ago

You realize Lululemon makes yoga pants and has a valuation of $30B right?

And Nike makes shoes and has a valuation of $150B?

You don’t need to be a “tech” company to build something worth billions.

discuss

order

nrp|6 years ago

Lululemon, Nike, and Away all sell aspiration, hope, and a lifestyle, which get them to valuations higher than shoe, yoga pants, and luggage companies do. There are of course variations on design and differentiation in technology in each of those, but the value is in the brand.

saagarjha|6 years ago

To be fair, a lot of people wear shoes and yoga pants. Probably more people than have a smartphone for the former at least.

undefined3840|6 years ago

A lot of people travel and need luggage as well. I’m not suggesting Away would ever be worth anything close to Nike but is it realistic to think it could be worth several billion? Sure.

acroback|6 years ago

You do realize people do not run through their luggage like yoga pants or sneakers.

Most people use the same luggage for years, I use mine for atleast 10 years. Where is the logic in your reply?