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sidwyn | 6 years ago

> 2. make it clear what the community is about [positioning/marketing]

Could you give some examples on communities with successful positioning/marketing?

discuss

order

ethiclub|6 years ago

https://en.wikipedia.org/wiki/Mumsnet

- PR and relationships with (governmental or other) organisations

- Intelligent positioning

- (Arguably good timing in the market)

- Community well targeted, needs catered for well.

- Appropriate (simple, fast) technology, little barrier to entry

https://en.wikipedia.org/wiki/Hacker_News

- Two way beneficial relationship with YC

- Careful / Aggressive (depending on situation and feature) moderation

- General (although arguably slipping into Eternal September) maintenance of a niche community but with steady growth

- Appropriate (simple, fast) technology, little barrier to entry