[hobonumber1]

Mostly by writing a blog posts and driving SEO traffic. But this takes a long time and may not succeed unless your blog posts are discoverable. You solve this problem by writing guests on other people's blogs (usually blogs that are in your product's niche).

[relaunched]

I've done a bit of blogging. Have you experimented with driving traffic through newer forms of social media? I'm played around with FB groups and Instagram. It doesn't feel familiar, but I've seen some results, after experimenting with content; though, I'm still experimenting.