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>Rather than people just demanding non-insane private healthcare

There is no such thing. A free market for healthcare will end up with people being trapped or simply lacking access. The entire concept of insurance is just a middle-man on a necessary service, one which should be considered a right for a society as rich as ours.

You either massively regulate private companies to force them to cover sick poor people at a big loss and compensate by making healthy people pay more, or you just get rid of the middleman and cover everyone directly (single payer).

Seriously, what value do insurance companies provide? How is it not just rent-seeking on people's health?