[wsy]

> I guess, as an artist, he assumed more people had his impulses?

I think this is part of the sixties zeitgeist: if people would be freed from capitalistic consumerism, there would be some kind of awakening, leading to a better society.

One of Paik's famous quotes is: "Television has attacked us for a lifetime, now we fight back". The attitude to hope for everybody's creativity is also well aligned with Beuys posit: "Jeder Mensch ist ein Künstler" (https://www.tate.org.uk/art/artworks/beuys-joseph-beuys-ever...).