If they were selling ads themselves that might make sense. But since they were planning to rely on the platform for ad revenue, I'd think they'd want to know others revenue experiences first.
Ad revenue and eyeballs don't correlate well across different platforms, as some are better at selling ads than others.
It didn't work out that way. The vast majority of these publishers were chasing views without any increase in monetization from their direct-sold campaigns. Add in the increasing cost to promote video on FB itself and they were constantly losing more money.
_ea1k|6 years ago
Ad revenue and eyeballs don't correlate well across different platforms, as some are better at selling ads than others.
manigandham|6 years ago