[vytautask]

Please bear in mind that there is a regulation in EU that prices of the same product should not differ based on the country you are coming from (source: https://europa.eu/youreurope/citizens/consumers/unfair-treat..., "Price discrimination is not allowed" section).

[OJFord]

Which presumably affects and references only EU country pricing, so you need one 'EU price', which can be different from non-EU countries?

I also wonder what the implementation has been (but not for much longer) without a single currency. I wasn't aware of this rule, and as a consumer have certainly seen variation in EUR/GBP rates (across different things that have the same EUR price say but not GBP).

Must be challenging for big product sellers as opposed to service providers too, Amazon (shop) for example.

[yorwba]

The rule is against discriminating based on country of origin, not currency. While an EU citizen from a non-Euro country might prefer paying in their local currency, they should be able to choose to pay in Euros and get the same price as everyone else.

[stagas]

In Poland almost everything is 1/3 of the price compared to the rest of the EU for the same "stuff", arguably most have Polish branding but there are common products(Nestle, Coca Cola, etc) that are significantly cheaper.

[penagwin]

Disclaim: I'm American and I'm mostly guessing here,

I know that sometimes companies create multiple SKUs of products to get around certain restrictions. For example, if the Coca-Cola in Poland is only sold in Poland, and is different from what's sold in France (let's pretend your flag is on the can) - then they're technically "different products" and don't have to follow the same regulations.

I know the WD easy stores sold at best buy are best buy specific so that they don't have to price match them with competitors, even though what the competitors sell have identical internals.

[anoncake]

That's just different shops having different prices. The price discrimination that is banned would be like a shop near a border charging different prices to locals and border shoppers.

[imhoguy]

What? Electronics, cars too?

[mritchie712]

does this apply to companies not based in the EU? I don't see how they could possibly enforce this.

[imhoguy]

You can also have constant regular price and just give different discounts.

[anoncake]

Via the payment processor.