[hotgoldminer]

Smart phones also leak data. While you didn't mean this, I do think there's some sympathy here - the people that don't care about their data being out there because they 'have nothing to hide' probably feel the same way with their genetic data being out there.

23andME need to figure out a follow-on product to get the folks that have already taken the base test to purchase. Otherwise they have no new market to address.